Speyside Distillers has recruited former England international footballer Michael Owen as global ambassador for its Spey Scotch whisky brand.
The Glasgow-based company, which was acquired by Harveys of Edinburgh in 2012, has agreed a three-year deal with the ex-Liverpool, Real Madrid, Newcastle and Manchester United stiker, it said yesterday (30 June). A “limited-edition” Michael Owen-branded Spey whisky will also be released “later this year” as part of the tie-up.
Speyside Distillers said it will look to boost its profile in China and South-East Asia through the deal. “Michael is very well known and much admired in these territories and he will be making a number of trips to the region in his new role as brand ambassador,” the company said.
Owen added: “I am really looking forward to helping promote such a prestigious brand, particularly in Asia where I am happily spending more and more of my time these days.”
Article Source: just-drinks